SELL SMART WITH A STRATEGIC APPROACH

Selling your home is a big decision, and in Rochester’s competitive market, the right preparation and marketing strategy can make all the difference. My approach is hands-on, results-driven, and tailored to highlight your home’s value, ensuring you attract strong offers and a smooth sale.

With expert market knowledge, customized marketing, and a strategic approach to preparing your home for the market, I help sellers maximize their return while making the process as seamless as possible.

MY SELLING STRATEGY 

1. Preparing Your Home For Market

I take a hands-on approach to maximize your home’s appeal, offering staging guidance, strategic updates, and connections to trusted professionals for a smooth prep process.  

2. Curated Marketing to Attract the Right Buyers

I create a tailored marketing strategy for every listing, including professional photography and videography, targeted print and digital campaigns, high-quality marketing materials, and strategic exposure to buyers and agents to maximize your home's visibility and impact.

3. Expert Negotiation to Secure the Best Terms

I negotiate beyond price—focusing on strong terms, ideal timelines, and minimized contingencies—to protect your bottom line and help you make the best decision.    

4. A Seamless, Stress-Free Closing Process

I coordinate every detail from listing to closing, keeping you informed and working with attorneys, lenders, and inspectors to ensure a smooth transaction.